GenesisCare recognise that one of the best ways of helping enhance quality-of-care is the importance of listening, by partnering with people who have experienced cancer first-hand. Using this experience, our consumers offer advice and make an active contribution as key partners in the planning, delivery and reform of our services, by working with us as part of the Voice of Customer Program.
The GenesisCare Voice of Customer program
How we partner with consumers to improve the patient experience
Listen
Listen
Identify patient pain-points and values through 'Voice of Customer' programs
Co-design
Co-design
Together with consumers, we co-design, evaluate and review our service
Advocate
Advocate
Drive the patient agenda and advocate on behalf of their needs
The Consumer Advisory Committee (CAC) is part of the GenesisCare oncology governance structure. The Committee consists of patients who have experienced cancer and its treatments as well as carers who provide a unique perspective having cared for someone experiencing cancer. The Committee offer advice and aim to help make a contribution as partners in the delivery of our services.
The CAC have established six strategic priorities that GenesisCare are actively working towards. For an update on our progress against these goals, please click here.
Six strategic priorities
1. Consumer choice: reinforce to potential patients that they have the right to make choices.
2. Communication training: highlight the importance of ongoing softskills training programs with a particular emphasis on the importance and impact of communication on the patient experience.
3. Information availability: ensure accurate, reliable and consistent information is available to all consumers so they can make informed decisions about treatment
4. Allied health support: advocate for support services designed to facilitate holistic care for consumers.
5. Involve the support Person: encourage the participation of carers in all phases of treatment.
6. Aftercare: promote the provision of a holistic aftercare mentoring program to help bridge the ‘what next’ gap and help reduce feelings of vulnerability upon finishing treatment.
The Consumer Representative Panel was established so that we can seamlessly involve consumers in proposed projects and initiatives. Panel members bring different skillsets, perspective and background to ensure we capture a diverse spectrum of opinions. Each member completes GenesisCare induction and consumer representative training (online module) to ensure they are supported for consumer participation. Our aim is to collect and measure patient preferences both at a strategic and operational level.
Projects that involve patients
- Reviews of patient information
- Design of the GenesisCare website
- Reviews of safety and quality data
- Creation of digital content e.g. patient stories
- Patient lead training e.g. “A patient perspective of RT’ video
- Patients speak at key events e.g. opens of new sites
- Input into site refurbishments and new designs
- Reviews of position description e.g. the role of the nurse
- Evaluation and review of patient feedback
- Contribution to the PX strategy design e.g. co-design events
Our learnings
Brochures: We provide patient information brochures that are easy to read and understand. These are accessible in all centres and we are working towards having these accessible online.
Website: We created an easy to read and use website, where resources and information are available and easy to find.
Quality information: We developed safety and quality information that is displayed to patients on waiting room slides in centres, and detailed information on our website.
Patient stories: We created patient stories to give patients a voice and enable our internal team to better understand the patient perspective and treatment techniques to help achieve better patient outcomes.
Patient-led training: We worked closely with a patient who experienced Deep Inspiration Breath Hold (DIBH) radiation therapy, and produced a video to educate our internal team about the patient perspective about this treatment technique.
This is a unique opportunity to learn about patients directly and explore their perspectives, values and challenges. Patients join for a formal panel session where the entire organisation is invited to listen and learn.
Key insights from patient panels include:
- What it’s like to receive a cancer diagnosis
- The complex care pathways they will often navigate
- The gaps in the current system
- The psychological and financial challenges they face
- An overview of opportunities that could meet these needs
- Awareness of how we can work with patients to provide integrated care to improve their experience
Patient focus groups provide insightful feedback about a patient’s experience of cancer and our service. This feedback helps us identify opportunities to improve our service and the overall patient experience.
We co-design our service with patients and carers using focus groups. When possible, we conduct focus groups in person however to provide flexibility and convenience we also conduct focus groups virtually (via Zoom).
During COVID-19, using Zoom to host focus groups gave us access to patient insights to continue making local improvements whilst keeping patients and teams safe. It also presents an opportunity to conduct state-wide focus groups where patients from all centres can contribute.
Every month we ask patients to complete a survey to help us understand how we can improve our service. We aim for a 50% response rate and a +90 Net Promotor Score (NPS). The purpose of our patient satisfaction survey is to facilitate consumer feedback that teams can act on locally.
Our Net Promotor Score (NPS) for oncology patients
Our patient satisfaction rating of +90 NPS places GenesisCare in the top 5% of outpatient oncology facilities globally.* While our patient satisfaction rating of +90 NPS places us in the top 8 highest scoring outpatient oncology providers within Australia.*
NPS methodology
Net Promoter Score or NPS® is an internationally recognised methodology based on extensive research. NPS measures what percentage of patients would recommend or promote our service to their family or friends.
Our NPS score is measured on the very first question of our patient satisfaction survey – “On a scale of 0 to 10, how likely are you to recommend us to a friend or relative requiring treatment?”
NPS is based on the notion that respondents can be divided into three categories: Promoters (9 &10), Passives (7 & 8), and Detractors (6 to 0). To calculate our NPS, we take the percentage of patients who are “Promoters” and subtract the percentage who are “Detractors”, ignoring those who are “Passives”.
To find out more about our NPS, click here.
*Based on the Press Ganey international outpatient oncology database, benchmarking period of 2016–2019.
This analysis was conducted using GenesisCare’s 2019 Net Promoter Score (NPS), compared to Press Ganey international and Australian outpatient oncology databases, benchmarking period of 2016–2019. In calculating our Australian ranking, participating oncology facilities with too few responses were excluded (n=< 30 responses).Data was collected via a self-administered Patient Satisfaction survey, submitted on an iPad by the patient prior to leaving the centre.
We aim to better understand what people are searching online regarding their health and healthcare providers. We analyse the information people are searching to bring to light key trends that will help us deliver personalised and informative information online so that customer expectations are met. By homing in on digital search trends we are better placed to provide a positive digital experience for our customers.
Meet our Consumer Advisory Committee
Carol Coady
NSW Representative
Carol Coady
Carer, NSW
Carol’s journey in supporting her late husband, Peter through treatment, and her experience as a caregiver has deeply shaped her understanding of the patient experience. With compassion and empathy, Carol is dedicated to guiding others who find themselves in similar circumstances, offering both emotional support and practical advice. Carol gave GenesisCare the idea to create a patient journal where both patients and carers can document appointment times, health care team names and numbers, medications, and questions to ask the care team. This journal is now available to all GenesisCare patients.
NSW Representative
Carer, NSW
Carol’s journey in supporting her late husband, Peter through treatment, and her experience as a caregiver has deeply shaped her understanding of the patient experience. With compassion and empathy, Carol is dedicated to guiding others who find themselves in similar circumstances, offering both emotional support and practical advice. Carol gave GenesisCare the idea to create a patient journal where both patients and carers can document appointment times, health care team names and numbers, medications, and questions to ask the care team. This journal is now available to all GenesisCare patients.
Kerryn Coles
WA Representative
Kerryn Coles
Breast patient, WA
Kerryn managed her treatment while continuing her role in special needs education, demonstrating both resilience and dedication. Kerryn’s cancer journey has reshaped her priorities, focusing more on health and self-care. She is passionate about working with children with special needs, and advocating for easy-to-read formats to help simplify communication. Kerryn is also interested in provision of patient information and advocates for patients to have access to information at the right time in the patient’s channel of choice, including digital.
WA Representative
Breast patient, WA
Kerryn managed her treatment while continuing her role in special needs education, demonstrating both resilience and dedication. Kerryn’s cancer journey has reshaped her priorities, focusing more on health and self-care. She is passionate about working with children with special needs, and advocating for easy-to-read formats to help simplify communication. Kerryn is also interested in provision of patient information and advocates for patients to have access to information at the right time in the patient’s channel of choice, including digital.
John Dowling
QLD Representative
John Dowling
Prostate patient, QLD
John is dedicated to helping others navigate their health challenges with hope and resilience. He values the human aspect of healthcare, emphasising the importance of empathy and community over technology alone. John also sits on the Moreton Bay Regional Prostate Cancer Support Group committee, which he has been part of for 10 years.
QLD Representative
Prostate patient, QLD
John is dedicated to helping others navigate their health challenges with hope and resilience. He values the human aspect of healthcare, emphasising the importance of empathy and community over technology alone. John also sits on the Moreton Bay Regional Prostate Cancer Support Group committee, which he has been part of for 10 years.
John Hefford
SA Representative
John Hefford
Prostate patient, SA
John is dedicated to improving patient experiences through empathy and advocacy. He regularly volunteers at a hospice in SA and committed to giving back and supporting those in need. Recognising the significant impact of supportive care, John actively promotes awareness, especially within the veteran community.
SA Representative
Prostate patient, SA
John is dedicated to improving patient experiences through empathy and advocacy. He regularly volunteers at a hospice in SA and committed to giving back and supporting those in need. Recognising the significant impact of supportive care, John actively promotes awareness, especially within the veteran community.
Mary-Ann Holt
SA Representative
Mary-Ann Holt
Breast patient, SA
Mary-Ann’s extensive experience in public health administration roles and her personal journey through treatment drives her advocacy for patient empowerment. She is committed to supporting individuals in making informed decisions and ensuring they are actively involved in their care with empathy and respect.
SA Representative
Breast patient, SA
Mary-Ann’s extensive experience in public health administration roles and her personal journey through treatment drives her advocacy for patient empowerment. She is committed to supporting individuals in making informed decisions and ensuring they are actively involved in their care with empathy and respect.
Robyn Hughes
NSW Representative
Robyn Hughes
Breast patient, NSW
Robyn is an advocate for modern patient care. Robyn actively researched different health care providers during her treatment journey and was pleased with the path she chose. Robyn wants to empower others to have a voice and make informed choices when it comes to their care. Robyn is now keen to explore ways to improve patient after-care and access to allied support services.
NSW Representative
Breast patient, NSW
Robyn is an advocate for modern patient care. Robyn actively researched different health care providers during her treatment journey and was pleased with the path she chose. Robyn wants to empower others to have a voice and make informed choices when it comes to their care. Robyn is now keen to explore ways to improve patient after-care and access to allied support services.
Denise McGowan
VIC Representative
Denise McGowan
Breast patient, VIC
Denise’s experience with treatment has made her acutely aware of the emotional and physical challenges patients face. She advocates for a compassionate approach that addresses both aspects and emphasises the importance of patient choice in treatment options, striving to offer support and clarity to those in need.
VIC Representative
Breast patient, VIC
Denise’s experience with treatment has made her acutely aware of the emotional and physical challenges patients face. She advocates for a compassionate approach that addresses both aspects and emphasises the importance of patient choice in treatment options, striving to offer support and clarity to those in need.
Maria Moran
NSW Representative
Maria Moran
Breast patient, NSW
Maria is recently retired and now a committed advocate for patient support and community service. Maria's personal experience led her to value comprehensive and empathetic care. Maria is passionate about giving back, driven by her positive experience with clear communication and supportive care. Maria advocates for patients to have a choice in their care plan options and committed to helping others through their own cancer care journey.
NSW Representative
Breast patient, NSW
Maria is recently retired and now a committed advocate for patient support and community service. Maria's personal experience led her to value comprehensive and empathetic care. Maria is passionate about giving back, driven by her positive experience with clear communication and supportive care. Maria advocates for patients to have a choice in their care plan options and committed to helping others through their own cancer care journey.
Barbara Rohde
SA Representative
Barbara Rohde
Breast patient, SA
Barbara’s personal experience with breast cancer treatment and her academic background drives her commitment to patient advocacy. She is committed to ensuring patient voices are heard and valued in every aspect of their care journey. Barbara advocates for patients to be involved in decisions about their care, with the aim to ensure everyone is aligned together in establishing goals of care.
SA Representative
Breast patient, SA
Barbara’s personal experience with breast cancer treatment and her academic background drives her commitment to patient advocacy. She is committed to ensuring patient voices are heard and valued in every aspect of their care journey. Barbara advocates for patients to be involved in decisions about their care, with the aim to ensure everyone is aligned together in establishing goals of care.
Tammy Van Wisse
VIC Representative
Tammy Van Wisse
Breast patient, VIC
Tammy is a world record breaking endurance summer and a master at conquering extreme challenges, from the famous freezing cold Loch Ness and English Channel to the most dangerous Straits – Bass and Cook Strait.
Drawing on the same energy and commitment that characterised her successful swimming career, Tammy brings a unique and inspiring approach to the Consumer Advisory Committee. Tammy describes her cancer experience as ‘challenging’ and is now motivated to ensure patients are well informed when faced with a cancer diagnosis.
VIC Representative
Breast patient, VIC
Tammy is a world record breaking endurance summer and a master at conquering extreme challenges, from the famous freezing cold Loch Ness and English Channel to the most dangerous Straits – Bass and Cook Strait.
Drawing on the same energy and commitment that characterised her successful swimming career, Tammy brings a unique and inspiring approach to the Consumer Advisory Committee. Tammy describes her cancer experience as ‘challenging’ and is now motivated to ensure patients are well informed when faced with a cancer diagnosis.
Anonymous
Anonymous
Click on a committee member's name to learn more about them.
Meet our Consumer Representative Panel
Murray Arnold
WA Representative
Luke Batchelor
NSW Representative
John Houguet
QLD Representative
Joanna Kolk
WA Representative
Wayne Lieberman
QLD Representative
Jodie Lydeker
VIC Representative
Tammy Marcotte
SA Representative
Lee McKerracher
NSW Representative
Leonie Moore
NSW Representative
Chris Neenan
NSW Representative
Jenny Oh
NSW Representative
Alan Pearce
VIC Representative
Vicky Scott
VIC Representative
Kate Thomas
WA Representative
Paul Welch
QLD Representative
Anonymous
Co-design brings patients, carers, and staff together to improve health services. Giving people an equal voice as active partners in healthcare improvement leads to better outcomes for all.
The co-design approach, step-by-step:
- Engage: consumers as stakeholders in the project
- Gather: consumer’s experiences with cancer and our service
- Understand: consumer perspective can inform better design and delivery
- Improve: with consumer feedback, how we design and deliver service
- Measure: the effectiveness of feedback incorporated
Projects co-designed with consumers include:
- Patient-facing information
- How we present safety and quality data to the public
- How we present our service to the public
- The physical design of our centres
- The soft skills of our team
Patients offer a unique perspective of our service, bringing with them their professional expertise and their personal experience of cancer. GenesisCare drives the patient agenda, actions and outcomes based on patient and carer feedback.
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